Automaker hoping to cast a spell on buyers looking for stylish pickup
by NICHOLAS MARONESE | FEBRUARY 14, 2019
FCA Canada took the covers off of the reborn Ram 1500 Warlock at the Toronto’s auto show this Valentine’s Day, resurrecting a decades-old badge from back when Dodge used to make “Adult Toys.”
That’s what the automaker once called its line of trucks for young buyers that wanted a machine with a cool custom look—that wanted to have a little fun, even if they were all growed up.
From 1976 through ’79, for example, Dodge’s Warlock offered buyers a trick pickup that came from the factory with “bucket seats, fancy wheels, fat tires,” and real oak sideboards along the bed, all finished with gold pinstriping.
The 2019 Ram 1500 Classic Warlock ditches the wood and gold stripes, but does offer “Warlock” hood and bed decals, powder-coated front and rear bumpers, 20-inch semi-gloss black wheels and a one-inch lift kit.
Also part of the package is the Rebel’s R-A-M grille, black fender flares and blacked-out badging and headlight frames; a Sport hood is optional.
“The Ram Classic 1500 Warlock is proof positive that value never goes out of style,” said Reid Bigland, President and CEO, FCA Canada.
“With its sinister monochromatic exterior, award-winning interior and great price, this mean machine is certain to resonate.”
The Ram 1500 Classic Warlock will come in either 4×4 Quad Cab with the 6’4” cargo box; or in a Crew Cab 4×4 with the 5’7” cargo box. With the Pentastar V6, it’ll start at $51,715; and with the HEMI $53,615.
While the ’70s Warlocks came generally in black, when the new one goes on sale later this spring, it’ll be available in any colour.